Sven Pastoors is Lecturer in International Law and Sustainable Innovation at the Department of International Marketing, Fontys International Business School, Venlo. In addition, he works as freelance lecturer for the Team Europe of the European Commission and the German Bundestag. He is member of the advisory board of the Crossing Borders research group at FIBS Venlo. Joachim H. Becker is Lecturer in Communication and Human Resource Management at the Department of International Marketing, Fontys International Business School Venlo, for more than 15 years. Additional focal points of his work are organisational psychology and personal coaching. Rob van Dun is Lecturer in Economics and Sustainable Innovation at the Department of International Business and Management Studies, Fontys International Business School Venlo. His additional fields of expertise are international business strategies, international management, business consulting and cross-cultural differences. Ulrich Scholz is Senior Lecturer in International Marketing and Management at the Department of International Marketing, Fontys International Business School Venlo, for nearly 20 years. He has published a number of articles and books on sustainable innovation and customer relation management.